Leo Burnett

LB Picks Up 14 at CLIO Awards

Ashley Armistead — Fri, 04 Jun 2010 20:34:41 +0000

LB/Madrid’s “Octopus” for the Sitges Sci-Fi & Fantasy Film Festival grabbed Gold in print at the 2010 CLIO Awards.

An outstanding performance for Leo Burnett Worldwide at the 2010 CLIO Awards, held May 27 in New York City. Here’s the breakdown:

Integrated:
Silver – P&G Tampax “Zack Johnson” (Chicago)
Silver – WWF “Vote Earth” (Sydney)
Silver – Canon EOS “Photochains” (Sydney)
Silver – Fiat “The Mascherano Case” (Buenos Aires)

Innovative:
Silver – Nike “Nike iD Generator” (Tokyo)

Television/Cinema/Digital:
Silver – P&G Tampax “Zack Johnson” (Chicago
Bronze – Car One “Blueberries” and “Inheritance” (Buenos Aires)

Print:
Gold – Sitges “Octopus” (Madrid)
Silver – Heinz “Heritage Campaign” 1, 2, 3 (Cairo)
Silver – CCV “CCV Google” 1, 2, 3, 4, 5 (Sao Paulo)
Silver – Tide “Tide” 1, 2, 3 and “Magttraction” 1, 2, 3 (Mumbai)

Radio:
Silver – Columbian Red Cross – “Columbian Red Cross Campaign” (Bogota)
Bronze – P&G Bounty “Battle” (Lapiz, Chicago)

Direct Mail:
Bronze – Canon EOS “Photo 5” (Sydney)

Congrats to Madrid, Sydney, Buenos Aires, Bogota, Mumbai, Cairo, Sao Paulo, Chicago, Lapiz Chicago and Tokyo for bringing home statues!

Dribbble

Ashley Armistead — Fri, 04 Jun 2010 20:22:45 +0000

Newcomer sharing site Dribbble is a little like your mom’s refrigerator – you post up pieces of artwork for visitors to see. It’s a unique addition to the already-crowded list of social networking sites because it provides a place where artists can receive feedback on projects they’re completing. Posts must be 120,000 pixels or less, so visitors are provided with just a small snapshot. Dribble’s kept a tight-knit, invite-only community to keep the quality of the work high, but anyone is welcome to come check out the goods!

Responsible Success

Ashley Armistead — Fri, 04 Jun 2010 20:12:38 +0000

Kristina Loring of Frog Design caught up with Director of the Havas Media Lab, Umair Haque, for this episode of design mind ON AIR to discuss the positive impact brought upon socially responsible corporations. They discuss how a younger generation makes it a prerequisite of the businesses they patronize. As this generation gains more purchasing power, it’s a fair argument that the more socially responsible companies will see larger profits. The demand for green, fair trade, and transparent corporations is only growing. Haque argues that they will need to focus on these types of innovations to truly succeed in the future.

PSFK On the Future of Retail

Ashley Armistead — Fri, 04 Jun 2010 20:10:28 +0000

PSFK just released their Future of Retail report and it’s a great overview of how some progressive brands are redefining the way people shop. It’s all about customizing the shopper experience: Show them what they want in an engaging way, let them help shape the brand, and give them the option of making a purchase whenever or wherever they want. Very interesting read.

Gaikai

Ashley Armistead — Fri, 04 Jun 2010 20:06:46 +0000

Operating in the cloud seems to be the inevitable next step for the gaming industry, and a new start up venture from Gaikai brings the ability for instant online play through streaming. All that’s needed to use the service is an online connection, a web browser, and the latest version of Adobe Flash. These games act much in the same way that streaming videos do, except they’re interactive. It’s a way to “try before you buy” and interact with other gamers online. Games can be embedded on web pages in the same fashion as banners and users can play without ever leaving their current page. The ease and speed of Gaikai is sure to hold great potential for game promotion.

Social Media Revolution 2

Drew Wehrle — Thu, 13 May 2010 19:31:32 +0000

The folks at Socialnomics are back with some fascinating new data on social media usage… worth a watch. All sourced here.

More Consumers Welcoming Mobile Marketing

Ashley Armistead — Thu, 13 May 2010 19:27:29 +0000

A new study released by mobile media audience company JiWire delivers some welcome news for mobile marketers. The report found that the majority of surveyed smartphone users welcome relevant, location-based advertising, and would rather download a free ad-supported app than buy the same app without the ad. The researchers also found that a little more than half of those they interviewed are already interacting with ads, and almost a fifth claim to have made purchases directly from an ad-based app.

Read the breakdown over at Mashable.

Facebook’s Location Based Updates

Ashley Armistead — Thu, 13 May 2010 19:25:58 +0000

McDonald’s will be the first brand to team up with Facebook for their new location based posting feature. Expected to launch later this month, the new offering will give users the ability to attach their physical whereabouts to their status updates. The application being built for McDonald’s could provide a great platform for product placement and word of mouth advertising. This could be a huge win for brands across the board. Giving 400 million Facebook users the ability to tell friends not only that they like a certain store, but also name products purchased and the location where others can do the same is simply great marketing. Up-and-coming sites like Foursquare and Gowalla already offer similar services, but with only about one million users each, many wonder whether they can coexist with Facebook or if this initiative will render them useless.

TED on the Tube

Ashley Armistead — Thu, 13 May 2010 19:22:40 +0000

Fans of the highly addictive lecture site TED will find this announcement a welcome one. The Technology, Entertainment, and Design talks will soon be available on their TV, as well as online. The TED Open TV Project worked with a number of broadcasters to launch the effort this month to people around the world, beginning with parts of Europe, The United States, East Africa, and Pakistan. Content must be aired commercial-free but local hosts can bookend the program with introductions or commentary. Read the announcement for more details.

And check out this fascinating lecture from Nicholas Christakis on the “hidden influence of social networks.”

Landing an agency gig in 2010

Drew Wehrle — Thu, 13 May 2010 17:04:13 +0000